Jason Ayala Pacheco is an artistic director, art historian, hybrid digital artist, and exhibition designer based in Amsterdam. His practice moves between art, design, and architecture, developing immersive visual languages through artistic tiles, exhibitions, spatial interventions, and site specific environments.

Rooted in art history, his work combines mythological narratives, historical references, and decorative traditions with a contemporary and playful visual approach. Through irony, theatricality, and strong compositions, he creates works that transform spaces into expressive and immersive experiences.

Artistic tiles are a central element of his practice. Conceived as both artistic and architectural pieces, they are designed to inhabit interiors, hospitality spaces, exhibitions, and private environments seeking a distinctive visual identity.

Alongside his artistic practice, he is the Artistic Director and Exhibition Designer of Gallery Intussen in Amsterdam, where he develops curatorial concepts, designs exhibitions, and collaborates closely with artists throughout research and production processes.

He is also the founder of Kitsch & Huis (Hotel & Studio), an experimental space where art, hospitality, and design merge into a living artistic environment.