How difficult it is to describe oneself...
But I have no other choice.
My name is Jason Ayala Pacheco, digital illustrator and founder of Kitsch & Huis (Hotel and Art Studio), as well as artistic director and curator of Gallery Intussen. From my base, Kitsch & Huis Atelier in Amsterdam, I designed my own hotel Kitsch & Huis, which is also part of my art collection Scoppia, giving the space a very warm and artistic atmosphere.
I work in a constant dialogue between the old and the new. From the elegance of the Renaissance and Baroque to the precision of Islamic geometry, I blend these classical influences with the freedom of minimalism, cubism, and contemporary abstraction.
The result? A visual language that adapts to both traditional spaces and bold, avant-garde environments.
I specialize in Artistic Tiles, where my mythological style comes to life through creations and collages that have become an essential part of my identity.
My works are always rooted in history, but I like to twist it, to give it that cheesy yet conceptual flavor that makes people smile, think, or both. For me, art is a mission: to revive, reframe, and reimagine culture through walls, objects, and stories that speak.
Because sometimes the past just needs a bit of glitter.
My Art is Easy to Consume but hard to Digest
