Jason Ayala Pacheco is an artistic director, art historian, hybrid digital artist, and exhibition designer based in Amsterdam. His practice moves between art, design, and architecture, developing immersive visual languages through artistic tiles, exhibitions, spatial interventions, and site specific environments.
Rooted in art history, his work combines mythological narratives, historical references, and decorative traditions with a contemporary and playful visual approach. Through irony, theatricality, and strong compositions, he creates works that transform spaces into expressive and immersive experiences.
Artistic tiles are a central element of his practice. Conceived as both artistic and architectural pieces, they are designed to inhabit interiors, hospitality spaces, exhibitions, and private environments seeking a distinctive visual identity.
Alongside his artistic practice, he is the Artistic Director and Exhibition Designer of Gallery Intussen in Amsterdam, where he develops curatorial concepts, designs exhibitions, and collaborates closely with artists throughout research and production processes.
He is also the founder of Kitsch & Huis (Hotel & Studio), an experimental space where art, hospitality, and design merge into a living artistic environment.
Art Direction & Exhibition Design
Creative direction and spatial design for exhibitions, cultural projects, and immersive environments.
Curatorial concept development
Exhibition and spatial design
Scenography and visual direction
Installation coordination
Site-specific artistic experiences
Curatorial Practice & Artistic Research
Curatorial work focused on contemporary art, historical references, and interdisciplinary dialogue.
Curatorial research and development
Artist mentoring and collaboration
Exhibition planning and coordination
Conceptual and visual storytelling
Support in artistic production processes
Artistic Tiles & Spatial Works
Custom artistic tiles and spatial interventions designed for architecture and interiors.
Bespoke tile compositions
Site-specific concepts
Integration within interior projects
Narrative and decorative visual language
Works for hospitality, residential, and cultural spaces
Creative Consulting & Visual Identity
Creative consulting for projects seeking a strong artistic and visual identity.
Concept and visual direction
Spatial atmosphere development
Art integration within interiors
Creative guidance for hospitality and cultural projects
Tailored artistic solutions
My Art is Easy to Consume but Hard to Digest
